It seems like everyone’s talking about journey mapping these days. So much so that those on the bleeding edge are starting to say the maps are so passé, their time has come and gone. That couldn’t be further from the truth.…
With so much of our daily lives channeled through the web, phones and other forms of technical applications, the need for experienced developers is greater than ever. That means learning to code is more important than ever. It’s also more…
I was recently digging through an old hard drive filled with some of my early design work, and I came across this layout. I think it was a poster I was designing for our old office back in 2002. I’ll…
Design is manipulative. It says “look here, not there.” It nudges people toward a specific decision, whether it’s which button they should click on a website, the direction they should walk through a museum, or the decision to “impulse buy”…
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…
Transforming your website into a sales tool starts with a shift in perspective. I can’t tell you how many times over the years I’ve been sitting in a meeting with a potential client and heard them say, “Our website isn’t…
Here at Atomicdust, we work with clients all the time who are launching new brands, new products or announcing other big changes like mergers or acquisitions. Navigating these changes represents the very definition of risk-and-reward for all involved: there are…
At Atomicdust, we’re lucky to partner with brilliant business owners and marketing professionals. Our clients and partners span various industries — from healthcare, to restaurants, to professional services and consumer goods — and with each project, we learn as much…
In marketing, we’re always looking for the biggest impact. We want tactics that produce a lot of leads. We want the most traffic to our websites, the most followers on social media, and the largest email lists we can get.…
Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing more and more branding and design for local restaurants. How…