A few weeks ago on a phone call with a client, I was asked an interesting question. We’d been working with this client for about six months, executing various digital marketing strategies—social media ads and Google ads, among others—to generate…
The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients could benefit from a condensed version of our branding program—instead…
About a decade ago, we had a client that was based in Kansas City. For those of you that might not be familiar with the Midwest, that’s about a 5-hour drive from St. Louis. At the time, this was our…
My neighbors think I’m adorable. Yes, this is probably a strange way to start off this article about design, but it’s the best way – and the truth. So – my neighbors think I’m adorable. When they ask me my…
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of fellow teens wearing their shirts backwards for an entire day,…
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance come-on and sweepstakes entry. It’s such a new term that…
The beginning of each new year is always full of good intentions. Even as I write this, my wife is walking around the house, telling me that this is “the year of gutting the basement” – getting rid of the mountain…
For more than 50 years, Graphic Design USA (GDUSA) has been the definitive source for graphic design professionals, and their annual National Health + Wellness Design Awards is no exception in the healthcare industry. This year, Atomicdust earned three awards…
We’re really excited to announce and welcome Senior Account Manager Wes Hastings to the Atomicdust team. Wes is driven to find strategic branding and marketing solutions for Atomicdust clients. That means being able to see a challenge from a wide…