Copywriting and the Love of Learning
You’ve probably heard that Atomicdust is looking for a writer. What we’re really looking for is an autodidact, but that isn’t exactly a popular search term on Career Builder.
Rich, Ken and I are the three writers on staff here, and while we come from fairly unique backgrounds and perspectives, we have a couple of things in common: a love for bad puns (our Twitter battles go on for days), and a big thirst for knowledge. That second piece is a must-have for any applicant.
In my two years at Atomicdust, I’ve had the opportunity to study the post-WWII evolution of the saw blade sharpening industry, the origin of the plumb bob, the process of producing lump charcoal, and more about the healthcare industry than I care to admit. And I liked it. A lot.
We’re looking for a writer who also loves to learn – a writer who can find amazing stories in the most quiet, conservative industries. This is the heart of B2B marketing at Atomicdust. Our clients have dedicated their lives to these industries, and they care about them deeply. It’s our job to make their busy customers care, too.
Consider the overwhelmed doctor who’s drowning in a sea of emails about electronic health records, or the struggling grocery store owner who doesn’t understand the differences between pure lump charcoal and briquettes, or why those differences matter to his customers. We have a chance to break through the clutter of the day and provide something that will help them (and our clients) succeed. We always want make the most of that opportunity.
You’ll find a list of preferred qualifications in our job listing, but here are a few unofficial ones. The ideal applicant will:
Love variety. One week you’re writing web copy about GAP insurance. The next, it’s a tagline for a new boot.
Be obsessed with the web. If you aren’t, you’ll face the wrath of our designers and developers. You have to love the web to write great web copy. You have to know what it’s capable of doing before you can contribute to it meaningfully.
Enjoy non sequiturs. Example: writing about physician buy-in on clinical pathways while James Brown’s “Get On Up” blasts on the office speakers.
If this sounds like you, it’s time you said hello. We can’t wait to hear from you.