“Design is the silent ambassador of your brand,” said Paul Rand, American art director and graphic designer. He was the mastermind behind some big corporate logo designs, including IBM, UPS and ABC. And he was right. Design is an ambassador—introducing, explaining…
You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You reread the research and dig even deeper into the competition.…
The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges. Like tough competition—and how to stand apart from the field.…
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my college classmate Kevin (who now answers to Jake and exclusively…
There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
Package design is a critical component of successful marketing, and it’s no wonder why. In a world where we’re constantly bombarded with information, we’re drawn to items that appeal to our emotions and senses. The right package design can connect…
There’s nothing quite like a cuddle from a pet to melt away the day’s stress. Now imagine trying to capture that warmth in a financial brand, without playing into sad clichés. It’s a rare breed, pun very much intended: a…
Have you ever heard of the Apollo Theater? What about Harvard University? The NFL? Google? Behind the world’s largest and busiest venues and organizations, there’s a tool keeping all their event data in one place. It’s coordinating calendars, attendee counts,…
There’s a well-known story around the office. In the early days of Atomicdust, the small team (back then just a handful of people) would submit a few projects to the AIGA St. Louis Design Show every year. And every year,…
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
