Blog: Branding

Learning From (and Then Beating) the Competition

“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…


Addition by Subtraction for Brand Addition

When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…


Perfecting Your Rebranding Announcement & Rollout Plan

It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…


Creating a Companion Brand with FM Engage

It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…


Atomicdust Wins Three GDUSA Health + Wellness Awards

In 2020, the global health and wellness industry topped $3 billion. It makes sense, even without the harsh reality of a pandemic. With factors like stressful schedules, sedentary lifestyles and chronic conditions affecting our health, we’re flocking to doctors offices,…