There’s nothing quite like a cuddle from a pet to melt away the day’s stress. Now imagine trying to capture that warmth in a financial brand, without playing into sad clichés. It’s a rare breed, pun very much intended: a…
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend: business-to-business brands are focusing not only on short-term performance marketing,…
Have you ever heard of the Apollo Theater? What about Harvard University? The NFL? Google? Behind the world’s largest and busiest venues and organizations, there’s a tool keeping all their event data in one place. It’s coordinating calendars, attendee counts,…
Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while it was fresh in my head, I thought I would share some thoughts here. In…
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
“So, what’s the strategy?” Strategy is incredibly important in business—but for many companies, developing one can be intimidating and perplexing. First, there’s different strategy types. Go-to-market strategy. Cost leadership strategy. Marketing strategy. The word “strategy” is often used interchangeably with…
They say the team that reads together leads together. No one has ever actually said that. Until now, I guess—and maybe it will catch on. But our team really does love to read. A while back, we started the Atomicdust…
We think a lot about healthcare. In the last two decades, Atomicdust has worked with numerous healthcare clients, from hospital systems to insurance companies to international medical device manufacturers. The industry is fascinating—incredibly complex and regulated, but also constantly evolving…
For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…
We’re excited to announce Atomicdust Partner/Creative Director Mike Spakowski will be the keynote speaker at Missouri University of Science and Technology Brand Symposium 2022. At Atomicdust, we believe branding sets the foundation for an organization’s success. Branding can attract audiences, build…
