Blog: Branding

Why the Best Marketing Doesn’t Feel Like Marketing

“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…


Building a Better Brand Story for IBA

When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…


Atomicdust’s Holiday Wish List

The holiday season is in full swing at Atomicdust! Our Christmas tree is up, classic tunes are playing from the speakers and a 20-foot inflatable Santa made a (very) brief appearance. We’ve carefully crafted a holiday wish list, complete with…


Atomicdust Earns Thirteen American Graphic Design Awards

GDUSA’s American Graphic Design Awards honor outstanding graphic communication. For 55 years, Graphic Design USA (GDUSA) has been an essential resource for graphic designers looking to keep up with the latest news, people, trends, technology, products and services. Each year,…


Real Estate Branding Gets an Encore

In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept. At the time, Cortona was just a name, a set…


Building Community Pride with Branding

University City is a melting pot of cultures. Bordering the city of St. Louis, U.City, as it’s affectionately called, is home to people of different backgrounds, colors, ages, religions and economic levels. It’s about as diverse as you can get…