Blog: Branding

Recharging the Cor Jesu Academy Athletics Brand

For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…


Mike Spakowski to Deliver Keynote at Missouri S&T Brand Symposium

We’re excited to announce Atomicdust Partner/Creative Director Mike Spakowski will be the keynote speaker at Missouri University of Science and Technology Brand Symposium 2022. At Atomicdust, we believe branding sets the foundation for an organization’s success. Branding can attract audiences, build…


Atomicdust Museum Clients Sweep the A-List Awards

If you went back to ancient Greece and heard the word “museum,” it would translate to something like “temple of the muses.” In other words, a place dedicated to inspiration. Atomicdust has been lucky enough to partner with several museums…


Learning From (and Then Beating) the Competition

“We’re looking to gain more market share.” It’s one of the most common sentences we hear from prospective clients. Sometimes it’s a small business looking to stand out in a crowded market, or a mid-size company that’s seen tremendous growth…


Addition by Subtraction for Brand Addition

When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…


Perfecting Your Rebranding Announcement & Rollout Plan

It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…


Creating a Companion Brand with FM Engage

It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…