In 2012, Elsevier launched ClinicalKey as a powerful “clinical insight engine” that enables physicians to search for the reference content they need to make smart decisions. Over the years, we helped ClinicalKey rebrand as they expanded to offer new features for nurses, pharmacists,…
In today’s fast-paced digital landscape, marketers are always hearing about the next big thing. The new social media channel or app that’s going to change the game. Chances are (being the savvy digital marketer that you are), you already have…
Yesterday, LinkedIn announced they will soon be rolling out a new design to Company Pages. In an email to page owners, LinkedIn laid out what to expect with the change and invited admins to get a preview of they page in…
Last year, the team at Atomicdust was thrilled to rebrand and redesign Better Life’s packaging in time for the brand’s test run at Target. The redesign was well received on social media, but, of course, the proof is in the…
We’re often telling clients how important it is to create content for their websites – and in 2014, we took some of our own advice. Last year, we created more content for our own website than ever before. We shared…
The word “content” is being thrown around so casually in our industry. Most people agree that brands need content to stay in front of people. But that “content” has to come from somewhere, and that somewhere should be from inside…
Keeping up with today’s lightning-fast social media and digital landscape is no easy task. Luckily, Atomicdust is here with a quick rundown of six major changes that have come about in the last few weeks. Facebook cuts back on ads…sort of. Facebook…
When we talk to clients about SEO, content strategy and Google+, one tactical tip seems to always come up – Google Authorship. We’ve written before about how Google Authorship allowed writers to link their Google+ profiles to the content they’ve…
On the internet, marketing trends are coming and going faster than ever. Do you remember frames, flash intros and even visitor counters? Marketers treat these trends predictably: first glorifying them, then vilifying and abandoning them as they rise and fall.…
Life moves pretty fast… Ferris Bueller didn’t know the half of it. Lately, it seems like changes to the social media and digital landscape are occurring daily. Here’s a rundown of six major changes that have come about in the…
