Blog: Social Media

The End of Google Authorship

When we talk to clients about SEO, content strategy and Google+, one tactical tip seems to always come up – Google Authorship. We’ve written before about how Google Authorship allowed writers to link their Google+ profiles to the content they’ve…


Building the Framework for Real-Time Marketing

A strong social media and content strategy should have a foundation of evergreen content created ahead of time – especially gated, high-value content to drive lead generation. But you also need to be flexible to account for current events, news…


Should My Brand Use Google+?

The world of social media marketing is saturated with so many options, from Facebook to Twitter to Pinterest. Brands are flooding social networks to share content and build communities, and, if you’re not using it yet, Google+ should be on…


Elsevier ClinicalKey Gets Animated

A YouTube Channel Trailer is meant to inform visitors of what they can expect from the channel, and convert them into subscribers. It has to be more than a just product overview – it has to entertain. For Elsevier ClinicalKey,…