Keys to Success for B2B Social Media Marketing

Keys to Success for B2B Social Media Marketing

On the internet, marketing trends are coming and going faster than ever. Do you remember frames, flash intros and even visitor counters? Marketers treat these trends predictably: first glorifying them, then vilifying and abandoning them as they rise and fall.

One “trend” that has yet to outstay its welcome? Social media.

We first created this guide to social media and content marketing as a response to questions we were hearing from clients: Should I be using social media? Which channels? What should I post? Who should write it and how often?

These days, we’re still getting those questions (and then some). B2B marketing needs have expanded to include discussions on how to build a content strategy, how to best promote your content and how to measure its impact.

Our guide has now been updated to cover some of those very questions – with more tips on promoting your content on social channels, emails and the web, and updated insights on measuring your impact with Google Analytics and social listening. Not to mention we’ve placed it in a cleaner, more reader-friendly format.

Click here to download the updated guide, and check out the infographic below summarizing the seven keys to success for B2B social media marketing.

7 Keys to B2B Social Media Success

Danielle Hohmeier

As Senior Marketing Manager at Atomicdust, Danielle Hohmeier develops focused and effective social media and content marketing strategies for clients. This includes identifying the audiences, appropriate channels and key content categories, and finding SEO and SEM opportunities.

More posts by Danielle Hohmeier