Atomicdust Redesigns Yurbuds Website (Again)

Atomicdust Redesigns Yurbuds Website (Again)

Atomicdust was recently chosen to design and develop a new website for Yurbuds, a brand of water- and sweat-proof sport earphones that won’t fall out of your ears during exercise. (The sound they produce is pretty great, too.)

Here’s the twist: we’ve tackled this project before.

In 2011, Atomicdust designed the marketing portion of the Yurbuds site. This time around, we went bigger, creating the front end design, integrating a content management system, enabling the easy transfer of sales to distributors, and revamping the e-commerce experience. Our design transformed a landing page with several horizontal “sections” into a full-blown site with dedicated pages for each product.

The result? The largest sales e-commerce site we’ve ever done.

For the design, we wanted to retain the feel, the motion, and the elements that had made the initial site a favorite. We also wanted to streamline the discovery and ordering process for people who wanted to shop. By integrating the cart into the proper site, we made for a better ordering experience.

Yurbuds Website Design

And when it came time to create the imagery? More deja vu. We were happy to partner again with our talented friends at Halski Studio, just as we did in 2011. Halski handled the majority of the incredible product photography used throughout the website, and we can’t thank them enough. For the lifestyle photography, we shot scenes around the Atomicdust office.

Yurbuds supporters from the athletic community are highly active in social media. This mattered to Yurbuds, so we decided to integrate social content from these fans into the layout. The site features a user generated image feed from the Yurbuds Facebook page. Users can submit images for the brand’s #beyondthewall campaign and watch them appear on the site.

The site also features an Instagram feed generated by the Yurbuds team, as well as social media buttons for individual products, making it easy for visitors to share their favorite products on Facebook, Twitter, Google+ and Pinterest.

Yurbuds Website Design

Our next step? Integrating multi-language support for athletes around the world. Adding this functionality can be time consuming, but with WordPress, our CMS of choice, the programming is a breeze.

We’re proud that the design and functionality of the new website live up to the design and functionality of the Yurbuds products themselves.

Check out the new Yurbuds website at yurbuds.com. 

 

imageJazzy Loyal, copywriter for Atomicdust, helps create captivating content for websites, videos, and print materials.

Jazzy Danziger

As a senior copywriter at Atomicdust, Jazzy is dedicated to crafting compelling strategies and stories for brands and their audiences.

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