Latest articles
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Simplifying Complex Brands with Infographics
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies…
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Meet Our New Digital Marketing Manager, Blaise Hart-Schmidt
If you’re visiting our office and hear someone yelling, “Wait! Wait! Wait!” there’s a good chance it’s Blaise Hart-Schmidt, our new Digital Marketing Manager, running to capture a photo, video…
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The Politics (and Other Challenges) of Branding a City
The hardest part of our branding and website design project for the city of O’Fallon, IL was, admittedly, the first. During a City Council meeting last year, the Assistant City…
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Atomicdust Featured in Third Consecutive PRINT Regional Design Annual
The first time Atomicdust was featured in the PRINT Regional Design Annual, one of the most competitive and respected design competitions in the country, we were astounded. (After all, we…
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Brands Get Embarrassed, Too! Here’s How To Move On and Build Brand Confidence
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of…
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The Honest, Straightforward Story of Branding The Midwestern
Last summer, we got a phone call from Stephen Savage and the partners of 1000 Spruce about opening a new restaurant, half a block away from their already mega-successful ventures…
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Triple Threat Alex Linek Joins Atomicdust
Most days you can catch our newest Web Developer, Alex Linek, making a quick excursion next door to grab a mocha at Brennan’s Work & Leisure for an afternoon pick-me-up.…
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How Microcopy Can Make a Major Impact
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance…
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Graphic Design USA names Mike Spakowski a 2019 Person to Watch
Atomicdust is proud to announce that Graphic Design USA named our very own Mike Spakowski, Partner and Creative Director, to its list of 2019 People to Watch. Graphic Design USA…
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Introducing Julie Rechtien, Atomicdust’s New Senior Copywriter
We’re excited to officially introduce Julie Rechtien as Atomicdust’s newest Senior Copywriter! Julie initially joined the team as a freelancer, and recently signed on as full-time. After getting interested in…
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Why the Best Marketing Doesn’t Feel Like Marketing
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist,…
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Building a Better Brand Story for IBA
When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing…