Latest articles
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Amanda Pickens Joins Atomicdust
We’re super excited to welcome Senior Designer Amanda Pickens to the Atomicdust team. Amanda brings a wide range of in-house branding experience to Atomicdust – fueled by her penchant for…
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STL Creatives – Kick-Off Party Recap
Do you know what’s really great about the St. Louis creative scene? It’s huge! Atomicdust has been putting on events and community gatherings for years, and with every one I’m…
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Igniting a New Restaurant Brand for Cinder House
It was late in the afternoon, and Katie Werges and I were laying out design expressions in rows on the conference table. I had just started to brew a fresh…
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Real Estate Branding Gets an Encore
In order to receive an encore, you need a first act. Ours began in 2013 when developer Balke Brown Transwestern asked Atomicdust for help branding a new residential development concept.…
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Building Community Pride with Branding
University City is a melting pot of cultures. Bordering the city of St. Louis, U.City, as it’s affectionately called, is home to people of different backgrounds, colors, ages, religions and…
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Mike Spakowski to Speak at Association of National Advertisers Panel
Work-life balance? There’s an app for that. An awful lot of them, actually. The other day I stood up my friend and business advisor for lunch. Here’s what’s worse –…
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Six Atomicdust Projects Featured in AIGA Design Show
You know, 10 years ago, Katie Werges and I would enter our agency’s design work in the annual AIGA St. Louis Design Show. Year after year, we would wait with…
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Does Rebranding Always Mean Changing Your Logo?
Often when a new client comes in to talk to us about a marketing project or a new website, we’ll mention that it might be a good time to consider…
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Atomicdust Wins 6 American Web Design Awards from GDUSA
Graphic Design USA (GDUSA), one of the longest running design publications in the industry, has selected six Atomicdust website projects in its 2018 American Web Design Awards. Our winning work…
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Don’t Read While Hungry: Atomicdust Designs New Website for Sauce on the Side
When Sauce on the Side decided they needed a new website, they did a quick search on the web for local web design firms. There, their team saw a name they…
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Branding Gets Personal With Coastal Business Supplies
What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to…
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Goodbye to the (Traditional) Creative Brief
“You don’t use creative briefs?” One of our clients had hired a new CMO right in the middle of our planning for a new product campaign. It was our third…