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Understanding Responsive Website Design. An Overview for Marketing Managers
We’ve been reading a lot about responsive website design on the web (it’s a very popular topic) and thought we would put together an overview for Marketing Managers that might…
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The Brand Spiral of Death (and Other Thoughts on Branding)
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can…
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Rethinking the Professional Services Website
Professional services firms often struggle with their own branding, social media and marketing. Typically, it’s because the services they offer are so similar to their competition, there’s no real platform or…
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A Helpful Guide to Facebook Ads
Marketing Managers ask us all the time how Facebook Ads work, how much they cost, and, most importantly, if they are effective. In our experience, Facebook Ads are the best way…
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Do We Still Need the ‘Digital’ Label?
(An e-Article about Labels and the World Wide Web.) Eleven years ago, we started our marketing and design company. Back then, our primary focus was building websites for brands.…
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A Designer’s Loosely Organized Thoughts on Adobe Photoshop Touch
As a Professional Designer Person, I’m contractually obliged to get excited when Adobe releases a new version of Photoshop. Early last week, the newest product to bear the Photoshop name…
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What Businesses Need to Know about Facebook Timeline for Pages
This morning, Facebook debuted its new layout for Pages, taking a cue from the recent changes to user profiles. We all knew it was coming… but now we can finally…
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Online Ad Spending Outpaces Print, But Does it Matter?
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set…
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Interaction is Branding
When someone mentions “branding,” my guess is “interaction design” isn’t the first thought that comes to mind. In the increasingly always-connected mobile world we live in, it should be. The…
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Timeline: A Storybook of Your Life
This week, Facebook is rolling out its new Timeline, arguably the largest overhaul to Facebook’s design since its inception in 2004. Facebook Timeline has been in beta testing since September, and…
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Think You Know Facebook Ads?
I use Facebook Ads. I love Facebook Ads. I even recommend Facebook Ads to others. But I do stumble across a lot of misconceptions about them. Whenever I see an…
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Turn Your Website Into a Helpful Resource
The advice I’m about to give might seem counterintuitive, especially coming from a firm that’s so passionate about design – but if you’re planning a new website, or even a…
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