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Identifying Content to Drive Your Social Media Strategy
These days, it’s rare that we have to convince businesses to use social media. Most marketing managers and business owners we work with see the value in it, they know…
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Branding Begins with Listening
Facing a shift in your marketing strategy is never easy. Acquisitions, name changes, product extensions, even website redesigns can be difficult problems to solve. But if your culture isn’t aligned,…
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Bringing Design to Life
Until a few months ago, I spent all of my time in a print shop. To be specific, it was a letterpress and screen-printing shop, where we still mixed inks…
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Writing is Easy.
Ideas are Hard.It could be writing a post for your company’s blog. A brochure or content for a website. Or even a 140-character outburst on the Internet. You always have to start…
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Brands Need to Change the Way They See the Web
If you look at the history of the web, you’ll know it was originally intended as an easy way for anyone to access and publish information (even though that information…
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Using Your Brain as a Designer
“I really like it.” Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient…
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Writing Is Courageous (But First You Have to Actually Do It)
The act of writing for the public is inherently a confident act. At worst, it could be seen as a narcissistic one. It assumes an audience. It declares a belief…
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Five Things to Consider When Redesigning Your Website
Want to watch instead of read? Click here to see Mike Spakowski, Partner and Creative Director at Atomicdust, explore the five things you need to know as you build a brand-new website…
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For the Love of Type: A Non-Designer’s Perspective
I’m Mike. (Hi, Mike!) I’m a project manager who loves typography. The only tattoo I’ve ever seriously considered was an ampersand. I was moved to tears by the movie Helvetica.…
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Are My Tweets Making Me A Target? Social Media Safety Tips
The rise of social media networks like Facebook, Twitter and Foursquare means that we are sharing more personal information than ever before – and that information doesn’t always end up…
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It Takes Content to Lead as a Professional Services Firm
It can be hard to tell the difference between one professional services firm and the next, especially online Content marketing for professional service firms helps businesses stand out. If you’re…
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Icon Design Rules of the Road
Here at Atomicdust, we’re doing more and more icon work: icons for apps, touch-icons for mobile websites and social media profiles for brands all require varying degrees of iconography. Just…
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