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Using Your Brain as a Designer
“I really like it.” Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient…
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Writing Is Courageous (But First You Have to Actually Do It)
The act of writing for the public is inherently a confident act. At worst, it could be seen as a narcissistic one. It assumes an audience. It declares a belief…
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Five Things to Consider When Redesigning Your Website
Want to watch instead of read? Click here to see Mike Spakowski, Partner and Creative Director at Atomicdust, explore the five things you need to know as you build a brand-new website…
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For the Love of Type: A Non-Designer’s Perspective
I’m Mike. (Hi, Mike!) I’m a project manager who loves typography. The only tattoo I’ve ever seriously considered was an ampersand. I was moved to tears by the movie Helvetica.…
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Are My Tweets Making Me A Target? Social Media Safety Tips
The rise of social media networks like Facebook, Twitter and Foursquare means that we are sharing more personal information than ever before – and that information doesn’t always end up…
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It Takes Content to Lead as a Professional Services Firm
It can be hard to tell the difference between one professional services firm and the next, especially online Content marketing for professional service firms helps businesses stand out. If you’re…
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Icon Design Rules of the Road
Here at Atomicdust, we’re doing more and more icon work: icons for apps, touch-icons for mobile websites and social media profiles for brands all require varying degrees of iconography. Just…
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Helpful Advice for Marketing Professionals: The Basics of Blogging
You’ve probably heard that your business should have a blog. You’ve heard impressive stats around blogging, like that businesses with active blogs get about seven times more organic search traffic…
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The New News Feed is Coming
Earlier this month, Facebook announced a big design change coming to the site – the new Facebook News Feed. “Goodbye Clutter” The biggest complaint Facebook gets (according to the video…
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Pebble Does It Right By Keeping It (Relatively) Simple
We’ve talked about technology from time to time here on the Atomicdust blog, so I thought I’d share my experiences with a new category, the smartwatch. Almost exactly one year ago, I…
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Thoughts on HIMSS 2013 and Healthcare Marketing
Healthcare marketing gets a bad rap. It’s typically known as cold, semi-generic and filled with the classic “battle of bullet points” approach. Maybe that’s what I find so exciting about…
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Facebook Now Showing ‘Sponsored Results’
Facebook Ads. Sponsored Stories. Promoted Posts. There are plenty of options for advertising on the world’s most popular social network (and second most popular website). Now, there’s Sponsored Results –…
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