Helpful Advice for Marketing Professionals: The Basics of Blogging
You’ve probably heard that your business should have a blog.
You’ve heard impressive stats around blogging, like that businesses with active blogs get about seven times more organic search traffic and 55% more visitors, for example.
You’ve heard that blogging can help you establish your industry expertise, give your business a voice, and improve your rankings in search results.
But where do you start? What do you say?
This guide on ‘The Basics of Blogging’ will help you discover:
- What your business should write about.
- Who should write your content.
- How often you should publish content.
- Where you should host and share your content.
- How SEO works.
- How to research relevant keywords for your business.
- How to use social media to grow your blog following.
- And, most importantly, how to know if it is working.
See the guide below or click here to download.
Danielle Hohmeier writes about marketing and design in the digital world for Atomicdust, with a focus on marketing convergence and social media.