‘Real Work’ Videos for Rockport Works
We’re big believers around here that brands are more than just logos. They go deeper than just the carefully crafted messages or clever packaging used to entice consumers. There’s more to a brand than that. We believe the essence of a brand is how people feel about it – and graphics are just a visual reminder of those feelings.
Sometimes, the best way to express the feeling behind a brand is to tell a simple story. An honest story, letting people in on why it is you do what you do.
Recently, we had the pleasure to work with Rockport Works, proud makers of work boots and safety footwear for hardworking people everywhere. To help share their brand’s unique story, we created a series of straight-talking, relatable videos for their website and social media outlets.
While our friends provided work locations and some quality foot modeling (Thanks, Curt!), we shot and edited the videos in-house, and we think they turned out pretty great.
Here’s the first video in the series, honoring Rockport Works’ driving force behind everything they do: real people, real work.