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Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs
A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing…
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Marketing Planning for 2026: Everything You Need to Know
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. I…
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How to Rebrand Without Losing the Soul of Your Company
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self.…
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Choosing the Right Platform for a B2B Website
There’s nothing better than new toys. And lately, the web feels like a shiny new toy chest. Webflow, Framer and even the latest version of Wix all promise drag-and-drop freedom,…
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Unlocking Brand Marketing for B2B Healthcare Companies
“Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven,…
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When to Rebrand a Professional Services Firm
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is…
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The Role of Creativity in Business and Sales
“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of…
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What the B2B Marketing Renaissance Means for Your Brand
B2B marketing is entering a renaissance era. And it’s not just us saying that. A recent article in AdWeek interviewed B2B marketing leaders across industries and spotlighted a growing trend:…
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The Overlooked Approach to Winning More Business: How Branding Closes Deals
Last updated: April 7, 2025 Recently, I gave a talk to a group of professional services business owners and leaders about how branding helps to close sales deals. And while…
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B2B Website Design Best Practices to Scale Your Business
No matter your title, industry or location, most professional services teams would agree: the competition is fierce. But there’s another truth that spans industries and sectors: the right website design…
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Reaching B2B Sales and Marketing Alignment
The Jets and the Sharks. The Montagues and the Capulets. B2B sales and marketing teams. Ok, hopefully there’s no knife fights happening between the sales and marketing departments—more likely just…
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A Web Design Revamp to Match the Real EDC
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional…
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