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Designing a Second Restaurant Location for Revel Kitchen
I’m still relatively new to Atomicdust, but one of the first teams I joined when I got here was the Revel Kitchen crew. Talk about an exciting brand. When I…
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Restaurant Branding Comes Alive at Porano Pasta
The opening of James Beard award-winning chef Gerard Craft’s fifth restaurant has made huge waves on the St. Louis food scene. The fast casual Italian eatery has drawn praise regionally…
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Building for the Future: New Branding and Website for Green Street St. Louis
Riding through North St. Louis’ frequently forgotten areas in a Tesla Model S may not seem like the most conventional scenario for learning about the ups and downs of local neighborhoods.…
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Atomicdust’s Branding for Revel Kitchen Featured in Feast Magazine
Here at Atomicdust, we’ve rediscovered our favorite way to kick off a new year: finding our name in Feast Magazine’s annual Tastemakers issue. After appearing in the 2013 issue for…
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You Can’t Compete If You’re Stuck in the Middle
Every day, businesses and marketing teams fight to get a leg up over their competition. We’re flooded with new tools, new tactics and new channels that dangle victory in front…
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An Uncommon Spin on Law Firm Branding
In the midst of our branding and website work for St. Louis law firm Capes Sokol Goodman & Sarachan, we had a lively debate about the nature of attorney advertising. The…
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Atomicdust Wins Six Health + Wellness Design Awards
Atomicdust was recently awarded six Health + Wellness Design Awards from Graphic Design USA, honoring our work for Premise Health, Revel Kitchen and Better Life Natural Cleaning Products. For more…
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Buildingstars Changes the Story With New Branding and Website
Picture this: your company can’t promote its greatest strength because the market sees it as a weakness. More on that in a moment. Last summer Atomicdust began working with Buildingstars,…
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The Outsourced CMO
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer…
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How Good Press Almost Turned a Rebranding Project on Its Ear
Imagine a world where positive, glowing press – on both a national and local stage – is not part of the plan… at least not yet. That’s exactly what happened as…
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How (Not) to Stand Out in Healthcare Marketing
Earlier this year, Mike and I attended our fourth HIMSS Annual Conference and Exhibition. For those not in the know, “HIMSS” is short for Healthcare Information and Management Systems Society,…
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How a Kitchen Remodel Inspired Me To Ask More Questions
Over the past several months, we’ve been remodeling the kitchen in our home. It’s a long-planned, much talked-about project that has now solidified something I’ve long believed about marketing and…
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