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Atomicdust Helps Stratos Launch Bold New Product
We’ve been keeping a secret from you. Over the past several months, we’ve been working on an exciting branding and website design project for a brand-new product anyone could use…
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Atomicdust Helps Warson Brands Debut the Reebok KRIOS
It’s a classic marketing situation. You’re introducing a new product that’s genuinely different from anything on the market. And while the product’s features and benefits are convincing, they’re also overwhelming.…
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Watch the Edge: The Slippery Slope of Brand Standards
You’ve probably heard the famous quote that IBM Chairman and CEO Thomas J. Watson declared in 1973: “Good design is good business.” Under Watson, IBM was a renowned global leader…
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Helping a New Onsite Healthcare Brand Change the Conversation
Premise Health. It’s a brand-new company with 40 years of experience. It’s the merger of one company known for its extensive resources, and another known for agility and service. It’s…
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Handing Over the Brand: Atomicdust Helps Propper Debut a New Catalog
Brands don’t live in strategy documents. Even a brand that’s crystal clear on paper can get cloudy if it isn’t carefully translated to real marketing materials. That’s why we were…
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ClinicalKey: A Healthcare Rebrand Built on Better Answers
In the world of healthcare technology, there’s a difficult truth every competitor has to face: physicians are very, very loyal to the products they’re used to using. So when Elsevier asked Atomicdust…
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New Branding Celebrates Propper’s Past – and Its Future
Propper International has manufactured tactical gear for the U.S. military since 1967, the year they earned their first Navy contract. But as the company moved into the law enforcement, public…
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Being Outstanding Means Standing Out
It’s officially fall, which means a change of music for me. The cold, gray, rainy weather makes me discard my usual musical lineup and break out one of my favorite…
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Design Adds Meaning: Building Great Things for Boss Gloves
In late 2013, Atomicdust was asked to breathe new life into an old brand. Boss Gloves was founded in 1890s Kewanee, Illinois, when a farmer, frustrated by the challenges of…
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Mosby’s Suite: Aligning a Healthcare Brand with the Needs of its Audience
Our latest healthcare marketing project really started six years ago. In 2008, Atomicdust created the Mosby’s Suite brand for Elsevier, uniting four nursing-focused products under one website and cohesive promise:…
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The Atomicdust Summer Reading List
With weekends spent by the pool, at the lake or in the backyard, summer is the perfect time to escape the heat in the pages of a good book. Whether…
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Atomicdust Gives Parkway Schools a New Brand
Parkway School District came to us for help changing the perception of their Career & Technical Education, or CTE, department, and we were happy to assist. It’s no secret that most…
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