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The Role of Creativity in Business and Sales
“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of…
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Taking the Anxiety Out of Google Ads
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid…
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Love and New Leads: ClinicalKey’s “Searchless in Seattle” Tradeshow Campaign
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was…
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Six Tips to Turn a Free Trial User into a Paying Customer
As the SaaS (Software as a Service) market grows, the competitive landscape grows with it. If you’re the owner or marketing manager of a SaaS product with a free trial…
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Creative for All: Bringing Cheree Berry Paper to Target and Paperless Post
As St. Louis creatives, we’re longtime fans of Cheree Berry and her team’s work. So imagine our delight when they turned to Atomicdust earlier this year for marketing help. Cheree…
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A Digital Campaign Drives Better Life Fans to Target
Last year, the team at Atomicdust was thrilled to rebrand and redesign Better Life’s packaging in time for the brand’s test run at Target. The redesign was well received on…
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Getting to the Decision Maker’s Desk: ClinicalKey Direct Mail Campaign
Marketing is a combination of messaging and frequency. That’s something we say often, but when you’re promoting one of the thousands of marketing messages the average American is exposed to daily,…
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Honoring Innovation for Elsevier ClinicalKey
What’s the best way to get people to start talking about your product? To give them something to talk about, of course. Something to share. Something to remember. Something to…
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A Facebook Search for the Superheroes of Nursing
About a year ago, our longtime client, Mosby’s Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials…
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Ad Campaign for Physicians Practice Billing Service
Did the title of this post intrigue you? It sounds exciting, right? OK what if it was something like this: What do bagels and healthcare billing technology have in common?…
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