It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…
I was talking to a buddy of mine recently about a conversation he had with a business owner looking for a new sales person. This was a smaller company, around 15 people, and they were looking to hire a rainmaker.…
As a father of 3 sons, I’m always concerned about time. Time to wake up, time for school, time for practice, time for dinner, time for your game, time for homework, time for bed. Squeezing everything that has to be…
“All humor is risk.” That’s something Atomicdust Partner/Creative Director Mike Spakowski says sometimes when our team is debating where to take a project. Being funny is risky. You don’t know if the joke will land, if people will understand it,…
I’m going to say something that might come as a surprise. Great marketing isn’t all creative campaigns, consistent design and compelling copy. Yes, those things are incredibly important, but the key to making the biggest impact is thinking about the…
We first started working with the City of O’Fallon, Illinois a few years ago when the city’s leadership hired us to create branding and a website for their economic development efforts. Since then, we’ve collaborated on several projects to support…
“Listen, our website will never sell anything.” I tend to write about topics that I hear repeatedly from clients and prospects, and this one got me thinking this morning. “This isn’t like Amazon, where you can buy what we do…
We’re excited to share that Atomicdust was recently named Best Marketing Firm in Small Business Monthly’s 2020 Best in Business Awards. More than 18,000 individuals submitted their votes across 19 categories in this year’s annual reader survey. Other categories included…
Even after 19 years of working with healthcare brands, it’s still always exciting to be recognized for our work—and this year is no different. We’re thrilled to have earned eight awards in the 37th annual Healthcare Advertising Awards. Sponsored by…
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…