I don’t have to tell anyone that COVID-19 has caused a hell of a tear in the business world. Companies are going through gut-wrenching times, and leaders are flying blind not knowing what is going to happen next—or how to…
As COVID-19 spreads and the world changes a little more each day, making marketing decisions can be difficult, to say the least. Uncertainty about next steps—both as humans and as marketers—is rampant. But during this time of adversity, brands can…
Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into star athletes that highlights all the hard, behind-the-scenes work of…
If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
The readers of Small Business Monthly, a St. Louis-based publication covering entrepreneurship, business and strategy, recently selected Atomicdust as leaders in two categories: Most Innovative Companies and Top 5 Best in Business – Marketing Firm. Now, this is going to…
Atomicdust works with clients all around the country, but we’re also drawn to projects that have a profound impact on our own city. One such opportunity was something we’d passed every day on our commutes down Highway 64/40: a vacant,…
About a decade ago, we had a client that was based in Kansas City. For those of you that might not be familiar with the Midwest, that’s about a 5-hour drive from St. Louis. At the time, this was our…
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of fellow teens wearing their shirts backwards for an entire day,…
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…
It’s a big deal to be named the best. Best cup of coffee in town. Oscar for Best Movie. Best Friends Forever. We don’t take the title lightly. Therefore, it’s exciting to be on Small Business Monthly’s list of Best…