Atomicdust to Host Screening of ‘Helvetica’

Atomicdust to Host Screening of ‘Helvetica’

Most people probably don’t think about fonts very often.

But whether we realize it or not, the fonts we interact with day-to-day have a big impact on our lives. Perhaps no font more so than Helvetica. 

Sixty-three years ago, two designers at the Haas Type Foundry in Switzerland created what would become one of the most widely used fonts in the world. Seen everywhere from logos and signs to clothing and consumer packaged goods, the typeface has had major cultural significance. So much so that filmmaker Gary Hustwit created Helvetica, a documentary that explores urban spaces and the type that inhabits them.

On Thursday, January 30, Atomicdust is hosting a free screening of Helvetica. Join us that evening at Brennan’s Work & Leisure to watch it on the big screens. We’ll provide some movie snacks to enjoy while you watch, and Brennan’s will have drinks and food items available for purchase.

We’re also making this an opportunity to give back to our community. Everyone is welcome, but we’re asking guests to bring nonperishable food items as admission. We’ll donate all the food we collect to the St. Louis Area Foodbank.

January 30, 2020
Brennan’s Work & Leisure
Event begins at 7 p.m., screening begins at 7:30 p.m.
Light snacks provided; cash bar and full Brennan’s menu available for purchase
Please bring nonperishable food items to donate
Presented by Atomicdust
RSVP here

It’s an eye-opening and visually appealing film for font nerds and newbies alike. We hope you’ll join us!


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Blaise Hart-Schmidt

Blaise Hart-Schmidt

Blaise’s path to digital marketing began in journalism and took a detour through public relations.

Passionate about storytelling in any medium, her experience with writing, design, strategy and digital marketing combine to help clients build strong marketing plans.

More posts by Blaise Hart-Schmidt