Latest articles
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Float On: Brand Identity for FLOAT
Stepping inside the doors of FLOAT in Midtown, you’ll find an experience unlike anything else in St. Louis. It’s an experience a lot of people aren’t familiar with. And it’s…
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Brand Repositioning: Six Things To Know Before You Start
Maybe you’re launching a new product. Maybe you’re coming through a merger. Or maybe your market is changing around you – and you’ve got to act now to stay in…
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A Digital Campaign Drives Better Life Fans to Target
Last year, the team at Atomicdust was thrilled to rebrand and redesign Better Life’s packaging in time for the brand’s test run at Target. The redesign was well received on…
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What’s Missing From Your Marketing Plan
A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly…
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Helping Bonfyre Spark New Business in a Crowded Category
When we first started working with Bonfyre, it was a mobile app for events. It works like a micro social network, giving event attendees one place they can go for…
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Mastering the Art and Science of Repositioning
At Atomicdust, we work with a lot of companies who are going through a repositioning project. They might be introducing a new product, reaching out to a new customer base…
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Now Open: Atomicdust Goes Beyond Branding for Start Bar
If you follow us online, chances are you’ve already seen bits and pieces of Start Bar. Or maybe you’ve even visited the arcade bar since it opened in downtown St.…
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Five Benefits of Bringing in Outside Marketing Agency Help
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be…
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Getting to the Heart of the Matter: Mercy Health Foundation
There’s nothing more important than a strong, central message. Whether you’re building a new brand or starting a fundraising effort, the message is everything. Our recent work with Mercy Health…
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Introducing Brand Workshops
Sometimes, you have to mix it up. That’s the idea behind something new we’re doing at Atomicdust for select clients. This summer, we started hosting offsite workshops with structured exercises…
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It’s Time for the 5th Annual Midtown Alley BBQ
What started out as a back-alley BBQ competition among four neighboring creative agencies has grown into an all-out community event on Locust Street, with 15 agencies competing for the coveted spray-painted golden…
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To Lead Your Industry, Look Outside of It
Here’s a question we often hear from clients: “This has always worked for my industry; why mess with the formula?” Any brand that wants to dramatically grow market share or take that…