There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
Package design is a critical component of successful marketing, and it’s no wonder why. In a world where we’re constantly bombarded with information, we’re drawn to items that appeal to our emotions and senses. The right package design can connect…
There’s nothing quite like a cuddle from a pet to melt away the day’s stress. Now imagine trying to capture that warmth in a financial brand, without playing into sad clichés. It’s a rare breed, pun very much intended: a…
Have you ever heard of the Apollo Theater? What about Harvard University? The NFL? Google? Behind the world’s largest and busiest venues and organizations, there’s a tool keeping all their event data in one place. It’s coordinating calendars, attendee counts,…
There’s a well-known story around the office. In the early days of Atomicdust, the small team (back then just a handful of people) would submit a few projects to the AIGA St. Louis Design Show every year. And every year,…
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
When you think of excellence, you might think of people like Michael Jordan, Albert Einstein, Beethoven or Michelangelo. (Or, if you’re a design and marketing nerd like we are, you might think of Charles and Ray Eames, David Ogilvy and…
“So who is your dream client?” Over the years, I’ve come to dread this question. I’ve also learned that people love to ask it to creatives. Nike—I would imagine that 90% of creative people would answer something along the lines…
There’s a mystery hiding inside City Museum. There’s actually quite a lot that’s unknown—just waiting to be found in the deep caves, curious collections, strange passageways and other weirdly wonderful spaces throughout. It’s part playground, part art exhibit, part daring…
For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…