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Atomicdust Featured in Third Consecutive PRINT Regional Design Annual
The first time Atomicdust was featured in the PRINT Regional Design Annual, one of the most competitive and respected design competitions in the country, we were astounded. (After all, we…
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Brands Get Embarrassed, Too! Here’s How To Move On and Build Brand Confidence
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of…
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The Honest, Straightforward Story of Branding The Midwestern
Last summer, we got a phone call from Stephen Savage and the partners of 1000 Spruce about opening a new restaurant, half a block away from their already mega-successful ventures…
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How Microcopy Can Make a Major Impact
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance…
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Why the Best Marketing Doesn’t Feel Like Marketing
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist,…
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Building a Better Brand Story for IBA
When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing…
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Atomicdust’s Holiday Wish List
The holiday season is in full swing at Atomicdust! Our Christmas tree is up, classic tunes are playing from the speakers and a 20-foot inflatable Santa made a (very) brief…
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Atomicdust vs. The Volcano – Branding Yellowbelly
I have never lived in Polynesia. I (sadly) have never even been to the area. I did not grow up there in the ’80s. And even if I did –…
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Atomicdust Earns Thirteen American Graphic Design Awards
GDUSA’s American Graphic Design Awards honor outstanding graphic communication. For 55 years, Graphic Design USA (GDUSA) has been an essential resource for graphic designers looking to keep up with the…
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Real Estate Branding that Flies, No Matter What
Early in my career, I worked for an agency that referred to great work that never got a chance to shine as, “It may not run, but it sure does…
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Atomicdust Wins National Health + Wellness Design Awards
For more than 50 years, Graphic Design USA (GDUSA) has been the definitive source for graphic design professionals, and their annual National Health + Wellness Design Awards is no exception…
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Igniting a New Restaurant Brand for Cinder House
It was late in the afternoon, and Katie Werges and I were laying out design expressions in rows on the conference table. I had just started to brew a fresh…
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