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Building an Iconic Brand for ClaimChoice
“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s…
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The Benihana Approach to Brand Differentiators
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent…
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A Different Approach to Web Design for Savoy Services Group
As the saying goes, Rome’s website wasn’t built in a day. Or something like that. Either way, websites take time. From start to finish (including research, design, copy, development, testing…
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Atomicdust Wins Four Health + Wellness Design Awards
Our team got some big news this week: we’re excited to share that Atomicdust earned four Health + Wellness Design Awards from Graphic Design USA, a leading publication for graphic…
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Mike Spakowski to Moderate ‘Hey, Your Brand is Showing’ Panel
I was in an internal meeting recently when someone posed an interesting question: what’s the most important aspect of marketing? We started debating. Companies have to have a website. CRMs…
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Atomicdust Projects Featured by Comm Arts, Awwwards and More
One of the most rewarding experiences we have as designers and marketers is hearing from clients who are pleased with our work and are seeing results in their companies. Another…
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Why You Should Rethink Your Brand’s Value Proposition
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at…
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Serving Up Branding for Small Circle
The first thing that you should know about this story is that R.J. Hartbeck is an idea machine. I’ve known R.J. for a couple years now, and every time we…
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Seven Lessons from My First Atomicdust Workshop
The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients…
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A Practice Made Perfect: Building Husch Blackwell’s Website
We always ask a lot of questions when we start branding and website projects. So it wasn’t unusual when we started our partnership with growing law firm Husch Blackwell this…
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Simplifying Complex Brands with Infographics
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies…
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The Politics (and Other Challenges) of Branding a City
The hardest part of our branding and website design project for the city of O’Fallon, IL was, admittedly, the first. During a City Council meeting last year, the Assistant City…
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