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Atomicdust Projects Featured by Comm Arts, Awwwards and More
One of the most rewarding experiences we have as designers and marketers is hearing from clients who are pleased with our work and are seeing results in their companies. Another…
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Why You Should Rethink Your Brand’s Value Proposition
Your company’s value proposition (or “value prop” if you love shorthand) is the single most important piece in your marketing puzzle. Why? Your value proposition forms the foundation (or at…
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Serving Up Branding for Small Circle
The first thing that you should know about this story is that R.J. Hartbeck is an idea machine. I’ve known R.J. for a couple years now, and every time we…
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Seven Lessons from My First Atomicdust Workshop
The story of branding workshops begins long ago, in the year 2016. It was before I came to Atomicdust, but as the legend goes, the team noticed that some clients…
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A Practice Made Perfect: Building Husch Blackwell’s Website
We always ask a lot of questions when we start branding and website projects. So it wasn’t unusual when we started our partnership with growing law firm Husch Blackwell this…
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Simplifying Complex Brands with Infographics
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies…
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The Politics (and Other Challenges) of Branding a City
The hardest part of our branding and website design project for the city of O’Fallon, IL was, admittedly, the first. During a City Council meeting last year, the Assistant City…
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Atomicdust Featured in Third Consecutive PRINT Regional Design Annual
The first time Atomicdust was featured in the PRINT Regional Design Annual, one of the most competitive and respected design competitions in the country, we were astounded. (After all, we…
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Brands Get Embarrassed, Too! Here’s How To Move On and Build Brand Confidence
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of…
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The Honest, Straightforward Story of Branding The Midwestern
Last summer, we got a phone call from Stephen Savage and the partners of 1000 Spruce about opening a new restaurant, half a block away from their already mega-successful ventures…
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How Microcopy Can Make a Major Impact
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance…
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Why the Best Marketing Doesn’t Feel Like Marketing
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist,…
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