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Rebranding versus Brand Strategy: Knowing Which One Your Business Actually Needs
A client call last week reminded me of a question I hear all the time: rebranding versus brand strategy, and which one a business actually needs. A VP of Marketing…
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Your Competitor Rebranded. Now What?
The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach…
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How to Rebrand Without Losing the Soul of Your Company
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self.…
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How to Prove The ROI of Branding
Bookmark this for when your CEO asks, “Will a rebrand really be a smart investment?” You never know what type of questions you’ll get when you’re presenting to a…
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Rebranding After a Merger: What Marketing Teams Need to Know
Companies are being built and sold faster than ever before. Every day, there are new startups, new products and new services. And every day, competitors join forces in the hopes…
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How a Rebrand Put InfoPlus Clients at the Center of Everything
Pandemic-era shortages showed us all how fragile supply chains can be, from production and warehousing to shipping and last-mile delivery. InfoPlus sits at the center of the mayhem. As a…
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When to Rebrand a Professional Services Firm
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is…
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Embracing Authenticity: The Story of True Media’s Rebrand
You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You…
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Perfecting Your Rebranding Announcement & Rollout Plan
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter.…
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Does Rebranding Always Mean Changing Your Logo?
Often when a new client comes in to talk to us about a marketing project or a new website, we’ll mention that it might be a good time to consider…
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A Modern Rebrand You Can Bank On
When Central Federal, a full-service community bank, needed to change perceptions and increase their customer base, they turned to Atomicdust for a modern rebrand. Located in downtown Rolla, right across…
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A Rebrand for Premium Retail Services Brings New Energy to Retail
For more than 30 years, Premium Retail Services has helped major manufacturers and retailers connect with customers, build brand awareness and drive sales. But retail is changing quickly, and Premium…
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