Recruiting Ambitious Legal Minds at WashU Law
A recruitment brochure designed to reflect energy, clarity, and culture.
Blog: Featured
Relaunching a Local Favorite: Gerard Craft’s Porano
A refreshed brand identity built for clarity, purpose, and memorable visuals.
Rottler’s Evolution: A New Approach to Pest Control Branding
Ever had a mouse in your house? A mole making holes in your flower beds? A wasp nest that made you nervous? If you haven’t experienced it firsthand, I’m sure you can imagine being faced with a pest problem—a common…
Embracing Authenticity: The Story of True Media’s Rebrand
You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You reread the research and dig even deeper into the competition.…
Beyond Business as Usual: The Story of Branding Trepwise
The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges. Like tough competition—and how to stand apart from the field.…
Guiding a Century-Old Insurance Pioneer Through a Brand Evolution
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my college classmate Kevin (who now answers to Jake and exclusively…
Historic Meets Modern with The Victor Branding
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
A Bit of Reinvention for Cite Studio’s Web Design
“So who is your dream client?” Over the years, I’ve come to dread this question. I’ve also learned that people love to ask it to creatives. Nike—I would imagine that 90% of creative people would answer something along the lines…
Creating a Companion Brand with FM Engage
It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…
Making Franklin Madison’s B2B Web Design Consumer-Friendly
The term “B2B” is misleading. Despite the name, B2B companies aren’t actually selling to other businesses. They’re selling to the people at those businesses. That case of mistaken audiences leads to old-school B2B website designs that are drowning in…