Mike Spakowski to Moderate ‘Hey, Your Brand is Showing’ Panel
I was in an internal meeting recently when someone posed an interesting question: what’s the most important aspect of marketing?
We started debating. Companies have to have a website. CRMs are essential too. But what component is the most foundational in executing successful marketing?
Everyone in the room agreed: companies need a strong, healthy brand before anything else.
Branding sets the stage for every aspect of a company’s overall success. From the website UX to the sign above the front door to how the final invoice is delivered, every detail in how a business operates should be rooted in its branding. And sustaining a brand—keeping it fresh day-to-day or doing a top-to-bottom re-brand—is a big undertaking.
So what’s a marketer to do?
The Society of Marketing Professional Services (SMPS) is hosting a panel on branding to help local marketers discover how to enhance their existing brand or prepare to completely re-brand. Mike Spakowski, Atomicdust Partner/Creative Director, will moderate the panel.
If you’re not familiar, SMPS connects marketing professionals throughout the architectural, engineering and construction industries. Alongside Mike will be Rebecca Kappel from Magnetize, Katy Fisher from Toky and Rachel McInnis from Cartwheel as panelists. Each speaker will also give a short presentation on branding.
Hey, Your Brand is Showing
11:30 a.m.-1:30 p.m.
September 18, 2019
Westborough Country Club