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Interaction is Branding
When someone mentions “branding,” my guess is “interaction design” isn’t the first thought that comes to mind. In the increasingly always-connected mobile world we live in, it should be. The…
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Atomicdust Plugs In to Branding and Design Platform for Perch
Picture this: You’re in a hotel, getting ready for a meeting. As you get up to leave, you grab your laptop, phone, bag and suitcase – and head out the…
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Developing a Brand for St. Louis Fashion
At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can…
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Atomicdust Designs New Branding and Website for Nonprofit, St. Louis BWorks
We’re proud to call the city of St. Louis home. It’s fueled by passionate people who are committed to making St. Louis a better place to live. That’s why we…
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A Shiny New Article About the Disposable Nature of Marketing
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and…
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Fitting In: A Note from Atomicdust’s Senior Copywriter
Hello. My name is Rich Heend (rhymes with fiend). I’m one of the newest employees here at Atomicdust, and I’ve been asked to introduce myself. During my career, I’ve written…
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Preserving Brands: Transitioning Work from an Agency to an Internal Team
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus…
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Businesses are People Too! Wait, What?
In the marketing and advertising world, B2B brands get a bad rep. Some people hear B2B marketing and they think that it’s boring, cold, and horrible to work on. And…
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What’s next for the NEXT Event?
In early 2011, Atomicdust was faced with a question: How should we follow-up on what was, by all accounts, a very successful branding and marketing campaign for Stibo System’s NEXT…
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Helping a Brand Grow in New Directions
Elsevier’s College of Direct Support approached us with a branding challenge that would transition them from a single product to a suite of tools offered in a variety of new…
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What Children’s Birthday Parties Taught Me About Marketing
Graphic designers have it hard. For example, every year when it’s time for my kid’s birthday party, I go a little crazy. I feel this pressure to make the invitations…
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Less May Be More with Content
After work, I like to drop into a local pub and strike up a conversation with any random person at the bar. Last Friday, I went to Herbie’s. There wasn’t…
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