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Naming, Branding and Website Design for Daugherty Mobile Suite
One project leads to another. We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more…
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New Messaging, New Website for Florsheim Work
Our longtime client, Florsheim Work, asked us to refresh their website with new messaging, new design – and an improved e-commerce section, to make it easier for customers to find…
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Should My Brand Be on Pinterest?
Did you know there’s a new social media site out there driving more referral traffic than Google+, YouTube and Linkedin combined? It’s Pinterest. Pinterest is an online community that allows…
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Atomicdust Lends a Hand for U.S. Crisis Care’s Branding and Marketing
When we were first introduced to U.S. Crisis Care by a board member – and Atomicdust client – what we found was a small, passionate organization doing some very important…
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Online Ad Spending Outpaces Print, But Does it Matter?
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set…
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Interaction is Branding
When someone mentions “branding,” my guess is “interaction design” isn’t the first thought that comes to mind. In the increasingly always-connected mobile world we live in, it should be. The…
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Atomicdust Plugs In to Branding and Design Platform for Perch
Picture this: You’re in a hotel, getting ready for a meeting. As you get up to leave, you grab your laptop, phone, bag and suitcase – and head out the…
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Developing a Brand for St. Louis Fashion
At Atomicdust, we help companies develop a brand and the messaging to support it. We like to give all of our clients a voice, a story, something that customers can…
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Atomicdust Designs New Branding and Website for Nonprofit, St. Louis BWorks
We’re proud to call the city of St. Louis home. It’s fueled by passionate people who are committed to making St. Louis a better place to live. That’s why we…
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A Shiny New Article About the Disposable Nature of Marketing
Something I like to share with clients is that marketing is ultimately disposable. In 2-3 years, you’re going to want and likely need a new website, regardless of how beautiful and…
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Fitting In: A Note from Atomicdust’s Senior Copywriter
Hello. My name is Rich Heend (rhymes with fiend). I’m one of the newest employees here at Atomicdust, and I’ve been asked to introduce myself. During my career, I’ve written…
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Preserving Brands: Transitioning Work from an Agency to an Internal Team
We believe there is a great deal of value in getting an outside perspective during the development of branding and marketing strategy. However, when we have finished our job, the onus…
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