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Battle of the Beans. Goshen Coffee Company’s Bean vs Bean Challenge.
When longtime friend and client Jay Beard bought Edwardsville’s Goshen Coffee Company last spring, we were excited to start working on developing a brand for a product we love –…
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Photographing (and Drinking) Great Coffee at Goshen Coffee Co.
I am sort of a coffee connoisseur. I used to live in Park City, Utah, where I was the head barista at Bad Ass Coffee Company, which roasted and served…
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Shared Stories: BWorks
As you know, we love to tell stories, some of them even about the work we do around here. Unfortunately, there’s so much going on (trust us: we know that’s…
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The Brand Spiral of Death (and Other Thoughts on Branding)
The importance of branding from the inside out. There are two things you need to understand about your brand: You care about it more than your customers do You can…
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Atomicdust Helps Bring Pastaria to Saint Louis
You may have heard of the new restaurant coming to St. Louis from renowned chef, Gerard Craft. It is, after all, one of Eater Magazine’s most anticipated new restaurants of…
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Rethinking the Professional Services Website
Professional services firms often struggle with their own branding, social media and marketing. Typically, it’s because the services they offer are so similar to their competition, there’s no real platform or…
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Atomicdust Refreshes Website and Messaging for Resinate Materials Group
Resinate Materials Group came to us with a problem: their core promise – high quality, custom resins at stable prices – was lost in their website’s dated design and (by…
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Naming, Branding and Website Design for Daugherty Mobile Suite
One project leads to another. We were in the midst of a full-scale branding program for our new client, Daugherty Business Solutions, when they came to us with a more…
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New Messaging, New Website for Florsheim Work
Our longtime client, Florsheim Work, asked us to refresh their website with new messaging, new design – and an improved e-commerce section, to make it easier for customers to find…
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Should My Brand Be on Pinterest?
Did you know there’s a new social media site out there driving more referral traffic than Google+, YouTube and Linkedin combined? It’s Pinterest. Pinterest is an online community that allows…
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Atomicdust Lends a Hand for U.S. Crisis Care’s Branding and Marketing
When we were first introduced to U.S. Crisis Care by a board member – and Atomicdust client – what we found was a small, passionate organization doing some very important…
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Online Ad Spending Outpaces Print, But Does it Matter?
Online advertising spending will surpass print in the United States for the first time in 2012, according to a forecast by eMarketer. As stated in this report, spending is set…
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