Latest articles
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Atomicdust Earns Two GDUSA Health + Wellness Awards for 2023
There isn’t a world without healthcare. And because healthcare is vital, we also need crucial information about it—regulations, administration, benefits, applications—to be communicated effectively. But the industry can be complicated…
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Want to Build Brand Trust? Start With a Strong Brand Positioning Statement
Trust. It’s the very heart of marketing—and it’s the hardest thing to get right. That might sound like a gross oversimplification, but it’s true. Particularly with the longer sales cycles…
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Say Hello to Graphic Designer Carla Haines
Design breathes color into the mundane. And that’s exactly what drives Carla Haines. She’s our newest graphic designer, and she’s also right. But Carla’s journey into the field has been…
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Atomicdust Earns Four dotCOMM Awards
“Creativity is intelligence having fun,” said Albert Einstein, one of the world’s greatest and most influential scientists of all time. I think he was onto something. In order to have…
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Celebrating 25 Years With the Tracy Family Foundation
One of the best parts of our job is helping clients celebrate their accomplishments. We got the opportunity to do that recently with the Tracy Family Foundation (TFF). Based in…
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Designing a Better Tomorrow: How PERC.org Became User-Friendly
Sometimes, figuring out the best way to protect the environment feels impossible. There’s a million options: wasting less, recycling more, advocating for change on a larger level, eliminating plastic from…
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Atomicdust Scores Two Web Excellence Awards
It takes one tenth of a second to form a first impression. When you first research a brand, what are you looking for? Probably the website. You scroll the site,…
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Atomicdust Welcomes Senior Designer Andy Potts
Less, but better. Simplicity is key. Andy Potts thinks about that approach to design a lot. It’s a riff on a quote from Dieter Rams, a famous designer known for…
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Athletic-Minded Design for Pro-Train CBD Branding & Packaging
When a client came to us with an idea for a lotion that would soothe muscle pains, gummies that would sharpen focus and a tincture that would deliver the best…
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Atomicdust Receives Two International Creative Awards
“Design is the silent ambassador of your brand,” said Paul Rand, American art director and graphic designer. He was the mastermind behind some big corporate logo designs, including IBM, UPS and…
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Embracing Authenticity: The Story of True Media’s Rebrand
You’ve been there. Sometimes an idea seems too obvious. Too on the nose. You push it out of your mind. You look at the problem from a thousand angles. You…
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Get to Know Jess Wroughton, Atomicdust’s Newest Project Manager
Jess Wroughton is more than a project manager; she’s an advocate, resource and dedicated client partner. Jess grew up in an entrepreneurial family, providing her with firsthand experience in the…