We weren’t too sure what to expect when we announced a screening of one of our favorite design documentaries. We’ve hosted screenings before, but this one was different. The movie, Gary Hustwit’s Helvetica, is about a typeface. And it came…
Most people probably don’t think about fonts very often. But whether we realize it or not, the fonts we interact with day-to-day have a big impact on our lives. Perhaps no font more so than Helvetica. Sixty-three years ago, two…
I was in an internal meeting recently when someone posed an interesting question: what’s the most important aspect of marketing? We started debating. Companies have to have a website. CRMs are essential too. But what component is the most foundational…
St. Louis is a great place to have a career in design. We have a vibrant scene of talented creatives and agencies producing great work. To help local creative professionals start their careers here off right, we’re hosting a Summer…
Less, but better. It’s an established concept in design, a quote made famous by design icon Dieter Rams (well, he’s German, so technically he said “Weniger, aber besser.”). Rams is a big influence at Atomicdust. He created numerous classic pieces…
When you’re just starting out, it’s only natural to have questions you’re hesitant to ask. (Heck, sometimes these predicaments come up well into your career.) Maybe a side project took a weird detour and you’re not sure how to proceed.…
We’re always exploring new ways for designers to do great work. That’s why we’re proud to be hosting the Webflow STL Meetup on September 27th. Here’s the link for the event on Facebook. Webflow is a web-based drag-and-drop tool for…
Do you know what’s really great about the St. Louis creative scene? It’s huge! Atomicdust has been putting on events and community gatherings for years, and with every one I’m constantly meeting new people, hearing about different disciplines in design…
Work-life balance? There’s an app for that. An awful lot of them, actually. The other day I stood up my friend and business advisor for lunch. Here’s what’s worse – I didn’t realize it until two days after it happened.…
“Brand love” may be a buzzword in consumer marketing, but that doesn’t mean B2B leaders should dismiss it. “Love” is an attainable goal – and often a necessary one – when crafting a B2B brand identity, marketing plan, or campaign…